Sales and project manager training
Train your team to close larger, better-qualified jobs.
In most production companies the owner is still the best salesperson. Training is how that skill becomes the team’s, so bigger jobs close without the owner in the room.
You’ll recognise this
Signs this is holding your company back
- —The team quotes everything and qualifies nothing
- —Discounts given too fast to win the job
- —Project managers who can run a show but can’t grow an account
- —Close rates that depend on who answers the phone
What I do
What the work usually includes
- Qualifying: which inquiries to chase, and what to ask first
- Pricing and discount rules the team can follow
- Proposal presentation and follow-up for larger clients
- Account growth for project managers: turning one show into a program
- Role-play, call reviews and a playbook the team keeps
What changes
A team that closes bigger, better-fit work without you in the room.
Only if it’s right for your company. The consultation is where we decide whether this area belongs in your plan — and what to leave out.
Case study · Rocket Productions
A lead-to-booking system for a full-service production company
Common questions
Sales training for AV and event production companies
- What does sales training for a production company cover?
- Qualifying inquiries, pricing and discount rules the team can follow, presenting proposals to larger clients, and helping project managers turn one show into a yearly program.
- Can project managers learn to sell?
- Yes. Many already have the client relationships. Training gives them a process for growing accounts without taking time away from delivering shows.
Start with a conversation
Let’s find where your company can grow next.
45 minutes by video about your company — not a pitch for a package.