About me
I’ve worked every role in a production company. Now I help owners scale theirs.
Companies I’ve built for and worked with
Devon Race
Founder, Event Production Partner
About me
“Production companies scale on the clients who book again every year, and the ones they send you.”
I’ve worked every role in a production company, from stagehand and warehouse manager to project manager and head of sales and marketing. As head of sales and marketing I scaled multiple production companies from $750K to $3M+ by landing high-end clients, negotiating large contracts, project-managing $500K+ projects and building the relationships that brought those clients back year after year.
Now I teach owners and their teams to do the same: find and win the clients worth having, sell them bigger contracts, deliver so they rebook, and turn them into the word-of-mouth referrals that grow a company without chasing every lead.
How I grow production companies
Land the right clients
Target the corporate, agency and venue accounts worth having, and reach the people who sign.
Sell bigger contracts
Proposals and negotiation that win multi-event and multi-city work at the right margin.
Keep them every year
Delivery, check-ins and renewals that turn one show into a yearly account.
Turn them into referrals
Reviews, preferred-vendor status and introductions that bring the next client to you.
Shows I’ve been part of
Corporate stages,
arena shows and festivals.
01 / 09
Fortune 500 and national brands I’ve worked with
The clients you want?
I’ve already landed them.
I’ve negotiated with and delivered for the Fortune 500 and national brands most production companies are chasing. I’ll help your company win clients like these — and keep them.
Start with a conversation
Let’s find where your company can grow next.
45 minutes by video about your company — not a pitch for a package.