Advertising and marketing strategy
Spend on marketing that books shows, not marketing that just gets clicks.
Most SEO and marketing agencies don’t know the live event business. They don’t know the terms planners actually search, when buyers book, or what’s trending in events, so they target the wrong keywords and write copy buyers see straight through. Your marketing should speak the industry’s language, aim at the clients and shows your company is built for, and be measured by the shows it books.
You’ll recognise this
Signs this is holding your company back
- —An agency that doesn’t know IMAG from a line array, or when planners book
- —Ad spend or agency fees with no clear line to booked revenue
- —Most inquiries are price shoppers or events you don’t want
- —A website that doesn’t look like the company you are now
- —No idea which channel brought in your best clients
What I do
What the work usually includes
- Positioning around the clients, shows and markets that pay best
- Keywords and copy in the industry’s own language: the terms planners, venues and agencies actually search
- Google and Meta campaigns built around the gear you own and timed to the event buying calendar
- SEO and service pages that keep up with current event trends
- Tracking from first click to booked show
What changes
Better-fit inquiries, and a marketing budget you can account for line by line.
Only if it’s right for your company. The consultation is where we decide whether this area belongs in your plan — and what to leave out.
Case study · Rocket Productions
A lead-to-booking system for a full-service production company
Common questions
Marketing for event production and AV rental companies
- Why not hire a general marketing agency?
- Most agencies don’t know the live event business: the terms planners search, when buyers book or what’s trending in events. Marketing built by someone who has worked in production companies targets the right searches and reads like it came from inside the industry.
- Do you run Google and Meta ads, or only SEO?
- Both, when they fit. The plan covers positioning, Google and Meta campaigns built around the gear you own and the event buying calendar, SEO and service pages, and tracking from first click to booked show.
More in win more of the right work
Start with a conversation
Let’s find where your company can grow next.
45 minutes by video about your company — not a pitch for a package.