Straight answers on growing a production company.

Brand and sales3 min read

How to get the clients you want

Higher-end clients decide whether you’re right for them long before they call. Your brand, your website and the way you sell and run a show all have to tell them yes.

Quoting2 min read

How to build professional and accurate quotes

Your quote is often the first real work a client sees from you. It should be fast, complete and right, because every mistake on it comes out of your margin or your reputation.

Pricing2 min read

Why you shouldn’t cut your price just to land a contract

Discounting to win a job feels like progress. More often it trains the client to expect less, squeezes your crew and gear, and leaves you with work you can’t afford to do well.

Systems2 min read

Why a CRM and follow-ups are essential to landing more business

Most lost work isn’t lost to a competitor. It’s lost to silence: an inquiry nobody answered fast enough, a proposal nobody followed up on, a past client nobody called before their next event.

Clients3 min read

How to get corporate clients for your AV or production company

Corporate buyers don’t pick the cheapest production company. They pick the one that looks safest to put in front of their executives. Here’s how to become that company.

Clients2 min read

How to become a preferred vendor at venues

Venue recommendations are one of the best sources of work a production or rental company can have. Here’s how to earn a place on the list and stay there.

Marketing2 min read

How to market an event rental company without relying on ads

Ads can fill a gap, but the rental companies that grow steadily build marketing that keeps working when the ad budget stops: search, reviews, venues, planners and past clients.

Pricing2 min read

How to price event production without leaving money on the table

Most production companies don’t lose margin on the equipment rate. They lose it on labor, time and everything that never made it onto the quote.

Team2 min read

When to hire your first salesperson at a production company

Hiring a salesperson too early burns cash. Hiring too late keeps the owner stuck in every deal. Here’s how to tell when it’s time, and how to set them up to succeed.

Profit2 min read

Buy or subrent? How to decide on new production gear

New gear feels like growth. Sometimes it is. Sometimes it’s a payment that sits in the warehouse. Here’s how to decide before you buy.

Profit3 min read

Where to sell used AV and production equipment

Used AV, lighting, LED and staging gear can fund what you need next, or sit in the warehouse losing value. Here are the ways to sell it and how to choose between them.

Systems3 min read

How to choose rental software for an AV or event rental company

Rentman, Current RMS, Goodshuffle Pro and the rest can all run a rental company. The right one depends on how your jobs book, prep and bill, not on the feature list.

Sales3 min read

How to follow up on an event quote without being pushy

Many quotes don’t get a no. They get silence. A follow-up schedule tied to the event date, and messages that give the planner a reason to reply, close more of that gap.