Win market share and open new markets
Know exactly who buys from you, then go get more of them, or the next market over.
Growth that depends on whoever happens to call can’t be planned. It starts with knowing which clients, segments and cities pay best, and where you’re under-represented.
You’ll recognise this
Signs this is holding your company back
- —A handful of clients make up most of your revenue
- —No clear view of which segments or cities pay best
- —Competitors getting the corporate or festival work you could be doing
- —Unsure whether to open a new market or add a service line
What I do
What the work usually includes
- Your current clients and revenue broken down by segment, size and repeat rate
- Where you’re strong, where you’re under-represented and who you’re losing to
- A target list of clients, venues, planners and segments to go after
- A plan to take share locally, or expand into a new market or service line
- Outreach and marketing aimed at the gaps
What changes
A clear target list of clients, segments and markets, plus a plan to reach them.
Only if it’s right for your company. The consultation is where we decide whether this area belongs in your plan — and what to leave out.
Case study · Rocket Productions
A lead-to-booking system for a full-service production company
Common questions
Market expansion strategy for event production companies
- How do you decide which market or segment to go after?
- By breaking down your current clients and revenue by segment, size and repeat rate, finding where you’re strong and under-represented, and building a target list of clients, venues and planners from that.
- Is opening a second market the right move?
- Sometimes. The analysis shows whether taking more share where you are, adding a service line or opening a new market is the better next step for your company.
More in win more of the right work
Start with a conversation
Let’s find where your company can grow next.
45 minutes by video about your company — not a pitch for a package.